Every hour on a pitch call is an hour off the job.
You're great at the work. But between discovery calls, follow-ups, proposals, and chasing signatures, selling quietly eats the hours that should be billable.
- Calls that go nowhereTire-kickers and bad-fit leads take the same hour as your best client.
- Deals that go coldFollow-up slips when you're on site, and warm leads sign with someone else.
- A ceiling on growthYou can't scale when the owner is also the only closer.
A dedicated fractional executive at your front door.
I step in as your outsourced sales director and front-of-house: from the first call to the signed contract and a clean handoff to your team.
Discovery & qualification
I take your inbound calls, qualify fit and budget, and only put serious buyers in front of you.
Proposals & contract closing
I walk clients through scope and pricing, handle objections, and get the contract signed.
Client onboarding
New clients get a professional kickoff, and you get a clean handoff with everything you need to start.
Sales leadership from someone who knows the trades.
I've worked inside these industries, so I can talk scope, materials, and timelines with your customers, not just scripts.
- Commercial Trades
- Residential Trades
- Marine TradesABYC Certified
Common questions
What is a fractional sales director?
A fractional sales director is an experienced sales leader who works part-time inside your business. Instead of hiring a full-time salesperson, you get someone who runs discovery calls, sends proposals, and closes contracts for you, for a fraction of the cost.
Will my clients know you're not an employee?
I work under your company name, your email, and your standards, so clients experience one seamless business. How you introduce my role is up to you.
What industries do you work with?
Commercial trades, residential trades, and marine trades. I’m ABYC certified, so marine businesses get a sales director who understands the technical side of the work. If you sell skilled work with a sales conversation, we should talk.
Do you only work with businesses in Davenport?
No. Foundry Executive Co. is based in Davenport, FL and works with businesses across Central Florida, including Orlando, Kissimmee, Lakeland, and Tampa, and with clients anywhere in the U.S. remotely.
How much does it cost?
Every engagement is built around your pipeline, your deal size, and your goals, so pricing is covered on your free strategy call.
Stop selling. Start building.
Book a free 30-minute strategy call. We'll look at your pipeline, your close rate, and whether an embedded sales director makes sense for you.